Fixmate
Thesis Project


Service Design UX/UI Branding


@Parsons, New School of Design
March, 2025

Timeline: 4 months




About

FixMate is a digital platform intent on connecting New Yorkers with local repair services, while simultaneously fostering a repair-minded mentality and broader community. In a city where convenience and consumption drive waste, FixMate encourages repair as the less expensive, more sustainable choice.

Repairing instead of replacing extends product lifespan, reduces waste, and lowers environmental impact. FixMate aims to shift consumer habits by making repair more accessible and engaging, ultimately creating a stronger, more sustainable repair culture in NYC.


Vision
New York City is a hub of innovation and consumption, but it lacks a strong repair culture. In a fast-paced environment where convenience often takes priority, people tend to replace broken items rather than fix them. This mindset contributes to excessive waste, environmental harm, and the loss of valuable skills related to repair and reuse.


I created this project to challenge that norm by making repairs more accessible, visible, and engaging. By connecting people to local repair shops, clubs, and workshops, this platform encourages a shift towards sustainability. It aims to empower individuals to fix their belongings, reduce waste, and build a stronger repair community in NYC.






User Flow

This flowchart outlines how users navigate the website to find repair services, join the community, explore workshops, and access guides.




Competitors

Unlike other platforms, our repair network combines everything—local shop listings, DIY workshops, expert forums, and live help. 




Assets

Color Palette & Typefaces

Friendly, playful language






Logo
The name combines "fix" and "mate" to suggest both repair and connection, aligning with the website’s goal of bringing people together through shared sustainable practices.

The Fixmate logo is designed to resemble both a screw head and a sewing button—two simple yet powerful symbols of repair. The screw represents hardware and mechanical fixes, while the button nods to clothing, one of the most commonly repaired items. This dual meaning reinforces Fixmate’s mission to cover a wide range of repairs while emphasizing care, function, and connection.



Graphics
I designed a set of custom graphics—like headphones, controllers, and jackets—to visually support the repair theme and bring warmth, clarity, and consistency to the site. These illustrations help make the platform approachable, engaging, and aligned with the community-focused tone of the project.



Final Design






Map

The interactive map helps users quickly find repair shops in their area. By clicking the “Find a Shop” button, users can browse stores in New York City, view details, and access important information like services offered, contact details, and the store’s address—all in one place.





Clubs

The Clubs feature connects users with local repair communities. After exploring reasons to choose repair, users can browse trending clubs and join groups based on location, object type, skill level, or workshops. This feature fosters collaboration, learning, and sustainable repair practices.





Campaign
These advertisements showcases a series of posters designed to promote Fixmate, a platform for local repairs and community connections. Each poster highlights a different aspect of repair culture—appliance, electronics, and clothing restoration—using bold typography, warm gradients, and friendly illustrations. The messaging encourages sustainability and accessibility, reinforcing the importance of fixing rather than discarding. Displayed in a subway setting, the campaign aims to reach urban commuters and inspire action.



© 2024 Angel Yu