StreetEatsNYC
Where Food Trucks Meet Community
@Parsons, New School of Design
September, 2023
Timeline: 2 month
About
Growing up in New York City, I've always appreciated the vibrant food truck culture that brings diverse cuisines and communities together. StreetEatsNYC is an app I designed to help people navigate the dynamic world of NYC food trucks.
Purpose
This project supports and celebrates the vibrant food truck culture of New York City, which has long been a unique and essential part of the city's identity. As food trucks face growing competition from restaurants and digital delivery services, their presence and community impact are slowly fading. This app helps users easily find food truck locations, view menus, and receive live updates. Its purpose is to rebuild a sense of community and keep this important culture alive and connected.
Final Design
Digital
The app features a comprehensive map, menu access, and events posted by food truck owners. Users can follow their favorite food trucks, search for unique and spicy cuisines, and engage with the community by creating profiles to review, post photos, and earn achievements.
Mockup
The photos are shaped like food trucks to create a cohesive and visually engaging experience that reflects the essence of street food culture, while the app's intuitive design ensures easy navigation for all users.
The photos are shaped like food trucks to create a cohesive and visually engaging experience that reflects the essence of street food culture, while the app's intuitive design ensures easy navigation for all users.
Physical
The magazine is crafted in a retro-inspired editorial style, featuring bold typography, vibrant colors, and a dynamic, collage-like layout that captures the streetwise aesthetic of New York City's food truck culture. This design approach evokes a sense of nostalgia while maintaining a modern, energetic vibe.
The purpose of the magazine is to spotlight the rich and diverse food truck scene in NYC, celebrating its history, cultural significance, and the sense of community it fosters across the city's neighborhoods.
The purpose of the magazine is to spotlight the rich and diverse food truck scene in NYC, celebrating its history, cultural significance, and the sense of community it fosters across the city's neighborhoods.