New York Small Business Development Center

Internship

Product Design Logo Design Branding

Angel Yu Statewide Communications Designer

@New York City, USA
September 2024 to
May 2025

About

The New York Small Business Development Center (New York SBDC) - the premier business assistance organization in New York State, a government agency - provides expert management and technical assistance to start-up and existing businesses across the state. The New York SBDC is administered by the State University of New York and funded by the U.S. Small Business Administration, the State of New York, and host campuses.

During my internship as a Statewide Communications Design Intern, I assisted the New York SBDC in their rebranding efforts, contributing to the development of building engaging visual content for social media, digital, and print channels. My responsibilities included supporting the launch of the new brand and website, creating templates, and assisting in communications strategy across their statewide network.

I am currently continuing my year-long internship.

Logo Design - Brainstorming

I was tasked with designing a logo for NYSBDC’s subsidiaries, Learning Lab and Research Network. The requirements were a horizontal logo, a circular logo, and a favicon. Additionally, I also had to use the existing colors of the corresponding subsidiaries. I followed logo design rules for a branded house, which has led to my final design. I selected patterns that aligned with the meaning of the word.”

The photo above is a screenshot of my whiteboard, which displays my study on brand architecture as well as brainstorming.

Logo Design - Presenting

I presented a selection of finalized design options to the coordinators of the subsidiaries. The response was highly positive, and they greatly appreciated the work.

Logo Finalizations still in progress...

Deliverables

I designed rack cards, brochures, and updated data sheets for the New York Small Business Development Center, along with creating monthly editorial guides and a newsletter to support the rebranding.

Hover over images to pop them to the top

LinkedIn:

Instagram:

Social Media

During my internship, I designed graphics for Instagram and LinkedIn that aligned with the company's new brand identity. My work focused on creating visually cohesive and engaging content to enhance the company’s online presence and strengthen brand recognition.

Under Construction

I am still in this internship, learning and designing more!