Queens Economic Development Corporation
A Visual Identity System
Angel Yu Statewide Communications Designer
@New York City, USA
August 2025 to Current
August 2025 to Current
About
The Queens Economic Development Corporation (QEDC) is a nonprofit organization dedicated to building economic opportunity across Queens, New York. It provides free business assistance, education, and community development programs to entrepreneurs and local organizations.
Queens is home to about 2.3 million residents across more than 90 neighborhoods, and QEDC works across the borough to support inclusive growth. Its focus includes helping low-income communities, immigrants, women, and minority-owned businesses.
Queens is home to about 2.3 million residents across more than 90 neighborhoods, and QEDC works across the borough to support inclusive growth. Its focus includes helping low-income communities, immigrants, women, and minority-owned businesses.
Role
As a Graphic Designer at the Queens Economic Development Corporation (QEDC), I assisted in rebranding efforts by developing and updating visual assets that strengthened the organization's overall identity.
My work included designing marketing collateral, templates, and event branding, supporting outreach initiatives, and creating and distributing webinars, classes, and event promotions across multiple social media platforms to deliver clear, accessible communications for QEDC's community programs.
My work included designing marketing collateral, templates, and event branding, supporting outreach initiatives, and creating and distributing webinars, classes, and event promotions across multiple social media platforms to deliver clear, accessible communications for QEDC's community programs.
Visual Content for QEDC
Visual Content for ItsinQueens
Intro
Its In Queens is the official tourism initiative promoting the borough’s restaurants, attractions, events, neighborhoods, and small businesses. I manage the Instagram account @itsinqueens.
Media Design
I designed engaging social media content, including Instagram listicle graphics and short-form Reels, highlighting local businesses, events, food, and attractions to increase audience engagement.
I also attended community events to capture photo and video content, producing recap videos that showcased Queens' neighborhoods, businesses, and experiences.
I also attended community events to capture photo and video content, producing recap videos that showcased Queens' neighborhoods, businesses, and experiences.